Barclays challenged me to redesign two distinct sets of bank cards - one for Barclaycard credit cards and another for their private banking division. I proposed a complete redesign, moving key banking details to the reverse to create a cleaner, more refined front. For Barclaycard, a bold and contemporary vertical design was introduced, reflecting the brand's playful and dynamic nature. In contrast, the private banking cards adopted a more formal, high-end horizontal layout, aligning with the sophistication and exclusivity of Barclays Private Banking clientele.
Bank Card Design Series
I thoroughly enjoyed the challenge of this project, pushing the boundaries of traditional bank card design to create something both visually striking and functionally improved. It was especially rewarding to successfully persuade the client to embrace such bold changes, resulting in a modern, refined and distinctive new look for both Barclycard and Barclays Private Banking.
