Working with Landor agency and Barclays global brand team was an exciting experience. The goal? To reimagine their brand identity, bringing in a vibrant colour palette and lifestyle imagery while staying true to their digital first approach. On top of that, I crafted clear, practical guidance for everyone involved in creating marketing materials, making sure the new look could roll out smoothly across every touchpoint. It was all about teamwork and nailing a vision that worked globally, down to the smallest details.