An annual and progressive conference held by Barclays, covering future trends with top speakers from the likes of Channel 4 to Google and TikTok. The conference for many years lacked personality and the visuals given a second thought. I was asked to create something more appealing and engaging for all who attended. Whilst they didn’t choose my first choice using typography as the main creative visual. They were very pleased with a unique pattern combined with a playful and witty tone of voice.